Carnival Cruise Line is on a mission to make Summer Solstice their day. With many people stuck in their cubicles for the official start of summer, it was our challenge to bring the sunshine and fun to them straight from Islamorada, Florida with a Facebook Live stream.
Agency: SapientNitro (Razorfish)
On June 21, 2017, we introduced Bill the Mystical Sloth to millions of viewers. Like his pal Punxsatawney Phil and his winter predictions, Bill was brought on location to predict the length of summer over the course of our 4-hour interactive broadcast.