Operation Homefront and Carnival Cruise Line teamed up to bring The World’s First Social-Powered Barbecue to the troops stationed at the at the Marine Corps Air Station at Miramar. Fans sent messages via social media to the troops using #ThankYouBurger. The messages were then laser printed onto burger buns and served to the troops. Even celebrities such as Guy Fieri, Drew Lachey, and Noah Galloway joined the campaign to show support to our men and women in arms.
Agency: SapientNitro (Razorfish)